Jolibee Foods Corporation temporarily pulled out its Mang Inasal ads placements on “Willing Willie” because of the March 12 episode of TV5’s afternoon show Willing Willie where Willie Revillame, the host of the show, taunted and goaded a six-year-old boy into performing a sexually suggestive dance.
After few days, Procter and Gamble, one of the sponsors of the game show also decided to suspend their advertisement on the show. According to Ellen Tordesillas on (news.yahoo.ph) P&G Philippines released a statement through Anama Dimapilis of P&G’s Corporate Communications, Brand Public Relations department.
The letter stated: “Procter & Gamble strives to advertise on programs that align with our values as a company and our purpose to touch and improve lives. We routinely monitor the media in which our brands’ messages appear and make advertising decisions that meet our policies and achieve our goals. We are aware of the recent incident in the program of ‘Willing Willie’ and we have suspended advertising on the show beginning April 7, 2011, while the incident is being reviewed and investigated by authorities.”
It is expected that todayApril 7, MTRCB will be announcing their decision regarding these incident. According to Ellen Tordesillas of Yahoo! OMG! Philippines!, One of the officials of MTRCB who didn’t want to be named said that there’s no question about the suspension and what’s being discussed is for how long the show will be suspended.